Next #hcsmca chat
Wednesday September 2, 2015 at 1pm ET (2pm AT, noon CT, 11am MT, 10am PT)
hcsmca = Health Care Social Media Canada more info >>
Celebrities influence – whether we like or not. They have large followings on social media and when they endorse, make a plea or proclaim something, people listen. In health and social media, there are countless examples of celebrity influence doing good and doing harm.
Take for example the Helene Campbell effect. Campbell, before receiving a double lung transplant, asked friends to help her raise awareness about organ and tissue donations through a Twitter campaign using the hashtag #beanorgandonor. Her ultimate goal was to reach celebrity Canadian Justin Bieber. When he tweeted about her website and story, organ donations skyrocketed. Ontario’s Trillium Gift of Life Network had to scramble to accommodate the sudden increase in traffic to their website and donor pledges. A good problem to have and they set to work to keep the Helene effect going.
Clara Hughes, Canadian Olympic speedskater and cyclist, has lent her name, fame, energy and sweat to help reduce the stigma of mental health, partnering with Bell Canada on #BellLetsTalk Day. Bell launched the campaign in 2010 and over the 5 years has donated more than $73 million to Canadian mental health initiatives. Several other celebrities have become spokepersons. The campaign is aimed at raising awareness and ending stigma surrounding mental health issues. #hcsmca talked about the campaign in 2013 and asked What good did it do?
But there are 2 sides to every coin. In recent news, the US Food and Drug Administration sent a warning letter to the pharmaceutical company Duchesnay after Kim Kardashian touts morning-sickness drug.
And what about when celebrities take it upon themselves to proclaim health benefits of lifestyle choices based on pseudo-science? Author and health policy expert Timothy Caulfield debunks celebrity health trends, from gluten-free diets to colon cleanses.
When #hcsmca returns on Wednesday, August 17 at 1pm ET (time zone converter), we’ll examine the good, bad and ugly of celebrity influence on public health via social media.
- T1: How have you been influenced (for better or worse) by celebrity in health decisions?
- T2: How has celebrity influence helped or harmed your cause?
- T3: Can physicians or medical experts play a role as health ‘celebrities’?
What questions would you like to explore during the chat? Tweet me at @colleen_young.
This week’s #hcsmca discussion focused on the hotly debated topic of privacy in the digital age as. Jodi Sperber set the stage with her blog post What’s your relationship with privacy? Um, it’s complicated.
This chat kick-started the 2015 #MedX flipped panel on the same topic. #MedX 2015 panelists Susannah Fox, Pamela Ressler, Jodi Sperber, Wendy Sue Swanson and Colleen Young are “flipping the panel” by sharing resources and starting the discussion early online.
Read this if you’re unfamiliar with flipped teaching.
Today’s #hcsmca participants supplied much fodder to reflect upon, resources to read and perspectives to bring to the #MedX stage and beyond.
Read the chat 228 transcript. Got something to add? Post a comment.
Today on #hcsmca it’s open mic. No theme, no guest host. Simply ask your questions, share what you’re working on, make summer reading recommendations or discuss topics of interest in the news.
Here are a couple of newsworthy stories that were shared on #hcsmca this week that might get the conversation started.
Ontario is inviting people across the province to share their ideas on what skills, experience and personality traits they would like to see in the province’s first Patient Ombudsman.
— Varuna Prakash (@_varuna) July 7, 2015
CMA provides a guide to give physicians basic information about how to assess a mobile health application to decide whether to recommend it to a patient in the management of that patient’s health, health care, and health care information.
— Sara Nolte (@Sara_M_Nolte) July 3, 2015
While at a conference in Switzerland Deb Maskens shared this slide why social media matters to patient organizations.
And @Sermo announces that its community is now open to Canadian #doctors, but doesn’t use the #hcsmca hashtag to spread the word. @lenstarnes brought the story to us and provided commentary.
— Len Starnes (@lenstarnes) June 30, 2015
Join #hcsmca today July 8 at 1pm ET (time zone converter) to discuss these and your stories and questions.
- T1: What do you think about Ontario’s call for a Patient Ombudsman? Sermo MD community announcing it’s open to Cdn docs?
- T2: Are you taking a social media break for your summer holidays?
- T3: Any summer recommended reads?
On June 17, 2015, Canada Health Infoway (@infoway) asked #hcsmca-ers to help shape Digital Health Week 2015, which takes place November 16-22. We, along with co-host Pat Rich (@cmaer), talked about goals, calls to action and ways to encourage meaningful participation. Read transcript 225 to get all the details.
Shoshana Hahn-Goldberg (@) captured the chat in this infographic.