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#hcsmca Symposium Program & Speakers

February 21, 2016

On Feb 24, 2016 in Vancouver, #hcsmca will host its first National Symposium.

Download the #hcsmca Symposium Program (PDF).

Speakers

Robyn Sussel (Symposium Moderator), @robynsussel, Principal, Signals

headshot Robyn Sussel

Robyn has devoted her career to helping health and research organizations communicate their often hidden but compelling stories.

As one of two principals at digital firm, Signals.ca, Robyn leads the client services team and speaks regularly on the subject of health and research communications and knowledge translation as well as digital transformation and integrated communications strategy and planning.

In 2015 Robyn won the International Association of Business Communicators (IABC) Ripple Effect award for her contributions to health charities. In 2016, she was nominated for the YWCA’s Women of Distinction Award in the Health and Wellness category, again for her contributions to health and human rights charities.

Pat Rich, @pat_healthSenior Medical Writer and Editor, Commentator on Canadian Health Care

HBrBen8WPat Rich is a veteran medical writer and editor and commentator on social media in the context of health care. He has been editor-in-chief of Canada’s only newpaper for physicians and recently parted ways with the Canadian Medical Association after serving for 14 years in a variety of senior communications positions including as publisher of the Canadian Medical Association Journal

Colleen Young, @colleen_youngFounder, #hcsmca, Online Community Director, Mayo Clinic Connect

Headshot Colleen YoungColleen Young (@colleen_young) is an internationally recognized expert in building online health communities that thrive. She is the Founder of Health Care Social Media Canada (#hcsmca) – an inclusive, cross-disciplinary community driving social collaboration for better health and health care. She is also the Community Director of Mayo Clinic Connect, an online patient community.

In 2012, Colleen was awarded the Journal of Medical Internet Research Award at the Medicine 2.0 Congress at Harvard University for her leadership in developing best practices for building online communities. She frequently speaks and writes about the impact of social web in health and health care, including presenting at Stanford Medicine X 2014 and 2015.

Kicking off the event is a powerhouse panel with Lee Aase, Larry Chu, Colin Hung and Isabel Jordan. Each of the panelists have built silo-busting communities in health. On Feb 24, we’ll bring them together on stage and learn more about their communities, the labours, trials, successes and how they are each making a difference in health care now and their plans for the future.

 

The Panelists

Lee Aase @LeeAaseDirector, Mayo Clinic Social Media Network

Lee AaseLee Aase is the Director of the Mayo Clinic Social Media Network, which provides training resources, educational and networking events and a collaboration platform for healthcare communications professionals and medical providers, as well as patients and caregivers who want to safely and effectively apply social and digital strategies to fight disease, promote health and improve health care.

By night, Lee is Chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners. In 2013, he was inducted into the Healthcare Internet Hall of Fame, and in 2014 he was appointed to a two-year term on the World Economic Forum’s Global Agenda Council on Social Media. He also was named to the list of “20 People Who Make Healthcare Better” by HealthLeaders Media.

Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level.

Larry Chu, MD, MS @larrychuAssociate Professor of Anesthesia, Stanford University School of Medicine; Executive Director, Stanford Medicine X

Larry Chu-roundLarry Chu is a practicing anesthesiologist who runs the Anesthesia Informatics and Media (AIM) lab at Stanford University. He is an associate professor of anesthesia on the faculty of the Stanford University School of Medicine. Dr. Chu teaches three courses at Stanford University, Engage + Empower Me (a patient engagement design course) and Design for Health (applying design innovation to improve healthcare) and Medical Education in the New Millennium (challenges and opportunities for innovation and digital disruption). He collaborates with researchers in simulation and computer science at Stanford to study how cognitive aids can improve medical team performance in a crisis. Dr. Chu has received several NIH grants to study opioid-induced hyperalgesia.

Dr. Chu is also the Executive Director of Stanford Medicine X, a project of the Stanford AIM Lab. Medicine X is a catalyst for new ideas about the future of medicine and health care. The initiative explores how emerging technologies will advance the practice of medicine, improve health, and empower patients to be active participants in their own care. The “X” is meant to encourage thinking beyond numbers and trends—it represents the infinite possibilities for current and future information technologies to improve health.  

Colin Hung @Colin_HungDirector of Marketing, Stericycle Communication Solutions

Collin Hung-roundColin Hung leads the marketing efforts at Stericycle Communication Solutions, a division of Stericycle Inc that is dedicated to strengthening patient engagement through better communication. He is a true believer in healthcare technology and has been working for over 15 years at various #HealthIT companies.

In 2015, Colin was named one of the Top 20 HealthIT bloggers and one of the Top 100 healthcare Tweeters. He also served as a social media ambassador at the 2015 Healthcare Information and Management Systems Society (HIMSS) conference and 2015 Mayo Innovation Transform conference. Colin co-founded the Healthcare Leadership online community (#hcldr, www.hcldr.org), one of the most popular and active in healthcare.

Colin received an honours BA in Applied Science from the University of Waterloo and is a registered Professional Engineer in the province of Ontario. He speaks and writes regularly about healthcare, technology, marketing and leadership. Sadly Colin still cheers for the Toronto Maple Leafs, his hometown team.

Isabel Jordan @seastarbatitaChair, Board of Directors, Rare Disease Foundation

Isabel JordanIsabel Jordan is Board Chair and one of the founding members of the Rare Disease Foundation. The Foundation funds care-focused research that is informed by the priorities of the rare disease community and connects families touched by rare disease. This creates a network of families, patients, health care providers, researchers and volunteers that together are working towards the same goal of making a better future for the rare disease community. Isabel is the facilitator for the Rare Disease Foundation’s Vancouver Parent 2 Parent Resource Network and helps to lead the growth of connected Resource Networks across Canada.

Thirteen years into the journey of parenting 2 children, one with a rare disease, has taught her many lessons – one of the biggest is that building community can provide care, support, resources and answers. Connecting with other parents and health care providers in the rare disease world has made her a strong proponent of patient advocacy and family- and patient-led care. These life lessons have ripples far beyond the rare disease community. Patient engagement and building community aren’t buzzwords, they are the pathway to creating a better health care system.

The stunning plenary panel is only one reason not to miss this event. Take a look at the exciting program outline, tapping in to our collective knowledge. We’ve designed a day to explore how digital communications impact quality of care, support patient-provider co-design, contribute to research and knowledge translation, and lead to interdisciplinary decision-making.

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