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Vote for your favorite #hcsmca Symposium Challenges

February 14, 2016

hcsmca challenges

Sixteen Challenges made the first cut. Which 12 should we problem-solve at the National #hcsmca Symposium on Feb. 24? Vote for your favorite challenges. Add comments and tells us what you like or what improvements could be made to any of the challenges. Be sure to label which challenge you’re referring to by mentioning its number and title.

Here are the challenge finalists. Jump to read more or simply scroll through all 16.

Challenge #1:

Reaching for Impact

Submitted by: @DrCChambers, @JCollinsLam with @hwitteman & Gayle Scarrow

drcchambers jcollinslamThe analytic output from social media is impressive especially for health researchers and healthcare organizations including funders…but is there evidence that reaching people over social media can improve health? That is, can we measure changes in people’s attitudes, practices and/or informed policy decisions based on the evidence being disseminated? A social media campaign by researchers to impact children’s pain management and KT activities facilitated by a health research funder will be used to examine this question from two different contexts.

Symposium goal: Produce a list of relevant, feasible, readily gathered indicators related to IMPACT (rather than outputs and outcomes) and a way to collect them for use by healthcare-related organizations and researchers.

Dalhousie University/IWK Health Centre & Michael Smith Foundation for Health Research


Challenge #2:

Healthcare Communication Scorecard

Submitted by: @colin_hung

Colin HungA key ingredient in a positive patient experience is communication. Yet there is no consistent and empirical way to measure how well healthcare organization communicates with its patients. Without a standardized metric there is little incentive for improvement. What ideas do you have to track an organization’s effectiveness over phone, text and email as well as through new channels like social media? Let’s create a communication scorecard together.

Symposium goal: A scorecard and accompanying set of metrics to determine how effective a healthcare organization is at communicating with patients – using traditional as well as new channels like social media.



Challenge #3:

How might we bring parents’ parenting expertise into our pediatric and teen practice … online?

Submitted by: @drpauldempsey
Dr Paul DempseyAt least 100 families gather weekly at @QuintePediatric (QPAM). In our waiting room & hallways, we see parents connecting & exchanging health & parenting experiences. We’ve also collected expertise from caregivers through our online sm platforms. Analytics indicate the most engaging topics for which we create & share relevant content We want to encourage our QPAM community to expand the depth & reach of their expertise, with relevant supportive resources, into a meaningful online environment.

Symposium goal: Our challenge is to develop a ready-to-go toolbox to encourage sharing of the in-the-trenches expertise of our parents with each other. How can we unleash and encourage sharing of the expertise among us as parents, caregivers, family and friends?

Quinte Pediatrics and Adolescent Medicine


Challenge #4:

Are we ensuring privacy at the risk of providing good clinical care?

Submitted by: @CHS_SFU Scott Lear

scott_learEnsuring patient privacy is a crucial consideration when providing care. The privacy lens has been more focused on the use of ubiquitous technologies than ever in the past. Is there a downside to this? Does this limit the provision of optimal care and the conduct of research that leads to ground-breaking care solutions? Have the end-user voices been heard in this discussion? These questions will be discussed in a candid manner in which we learn from others’ experiences.

Symposium goal: To identify a set of guiding principles to ensure that we can provide timely and optimal care while respect user privacy.

Simon Fraser University, Community Health Solutions

Challenge #5:

How will #hcsmca documented, remembered and archived?

Submitted by: @colleen_young

Headshot Colleen YoungWithout a doubt #hcsmca has had tremendous impact on health care communications in Canada and beyond. Over the past 5 and half years we’ve held more than 250 chats hosted by 80 moderators with more than 19,000 members. There have been 9 formal in person meetups as well as several impromptu meetups across the country. Out of these countless connections have been made. Projects, plans, emerging practices and friendships have been built as a result. How will #hcsmca’s impact be documented? What can we archive? What can we measure? How will it be remembered?

Symposium goal: Develop a list of the various ways #hcsmca’s outputs and impact can be documented, remembered and archived? Create a plan to make it happen.

Challenge #6:

More Isn’t Always Better: How to Engage the Public in the Choosing Wisely Canada Campaign

Submitted by: @bornk

Karen Born30% of health care is unnecessary. CWC is a campaign to raise awareness about this and has gained traction amongst physicians. However, raising public awareness is crucial to drive changes to physician practice, patient behavior and public expectations. CWC has patient education materials and a new website that share campaign content in plain language – how can we leverage online conversations and information seeking about health to promote the message that ‘More is Not Always Better’?

Symposium goal: Strategies to shift public conversations online about health towards more is not always better.A concrete plan for how and where to insert this counterintuitive message into conversations about health online to shift attitudes and change behavior.

Choosing Wisely Canada

Challenge #7:

Using social media to advocate for policy change

Submitted by: @DebMaskensKCC @CanCertainty

Deb MaskensPatient advocates use social media for a variety of purposes. One core purpose is to advocate for health policy change. How can we use social media to increase our reach and engagement with key constituencies? (The public, patients, decision-makers, influencers?) What is the measure of a good advocacy campaign on social media? The campaign I would describe is the @CanCertainty Campaign that I have been co-leading for 2 years. Social media has been keen for awareness, but results?

Symposium goal: To identify a set of strategies and tactics that reach key influencers and result in health policy change. Secondly, to develop metrics that help to determine the ongoing effectiveness of an advocacy campaign conducted using social media.

CanCertainty Campaign

Challenge #8:

Get Out, Get Active with PCNs (GOGA)

Submitted by: @TamaraVineberg and @GOGAwithPCNs

Tamara VinebergApproximately 3.2 million deaths each year are attributable to insufficient physical activity. Primary Care Networks in the Edmonton-area have organized Get Out, Get Active (GOGA), a six-week physical activity challenge, and are looking to increase participation and engagement among physicians, patients and the general public. How can social media make this physical activity challenge stand out from the other fitness challenges? How can social media increase the awareness of GOGA, make this program unique and keep participants motivated to complete the challenge?

Symposium goal: The goal would be to develop a social media strategy for GOGA and to explore how to measure the reach and impact of the social media campaign.

Get Out, Get Active with Primary Care Networks

Challenge #9:

Getting more Canadian health care providers to use social media professionally

Submitted by: @pat_health

pat_richUse of social media to improve health care delivery and the patient experience remains marginal in Canada. Strategies are needed to increase number of providers using social media professionally.

Symposium goal: A set of tactics to improve health care provider social media usage


Challenge #10:

Reaching and engaging busy clinicians and physicians in particular

Submitted by: @margot_white

Margot WhiteToday’s clinicians are busier than ever, yet technology offers us more options to connect. What digital strategies and tactics have participants found to be most successful in reaching and engaging these professionals? F-2-F is great, but is not always an option. What’s new? What are other juridictions/organizations doing that are considered best practices in health care digicomms? Share what’s worked. And what hasn’t.

Symposium goal: New ideas and insights

Challenge #11: merged

Listen effectively

Submitted by: @Sara_Shear

Sara Shearkhani

Currently the burden of effectively sharing an experience and being understood is on patients. Patients are sometimes labeled as “difficult” and denied a seat at advisory councils. Social media have given voice to patients and they have become citizen journalists. Can social media be used to partially shift this burden of patients to healthcare professionals encouraging them to develop effective listening skills mapping through angry stories? And how? Could be this a solution for diversity issues at advisory councils? What are other advantages or disadvantages?

Symposium goal: To see whether patients, caregivers and healthcare professionals find this point valid and to come up with strategies to address it

Challenge #12:

Patient Engagement Network – the place to connect, learn, give and get support

Submitted by: Cecilia Bloxom & Abisaac Saraga @Patient_Safety

Canadian Patient Safety InstituteIn this context, people includes everyone working on patient engagement: patients, families, patient groups as well as providers, managers, leaders, organizations at all system levels. Scope: broad patient and citizen engagement in all dimensions of quality.

Symposium goal: 1) Patient engagement in Canada increases at all system levels,  2) Alignment and/or collaboration for patient engagement programs, policies, strategies increases, and 3) The network members use the network to advance patient engagement and system improvement

Canadian Patient Safety Institute

Challenge #x: Withdrawn

What role do consumer health applications have in our health care system?

Submitted by: @CHS_SFU Scott Lear

Simon Fraser University logoThe past decade has been witness to an explosion of consumer health applications. Many of these are marketed to improve one or more aspect of a person’s health. Far too many have not been evaluated to justify their marketing or promised outcome. Yet our health care system cannot ignore their presence or the potential of these applications to assist our patients. Is there a role for these applications to work alongside with our delivery of health care?

Symposium goal: To identify the possible concerns and advantages of existing and future privately designed consumer health applications in health care provision.

Simon Fraser University, Community Health Solutions

Challenge #x: withdrawn

Getting Communities on the Bus!

Submitted by: @Kathykm and and Jordan MacGregor

Kathy Kortes-MillerCompassionate Communities (CC) models are critical to normalizing the experiences and needs of citizens and upholds the principle that palliative care is everyone’s business. Communities must be engaged for the CC model to work. As an NPO, the reach and economic benefits of social media make it appealing, but is it an appropriate tool for CC? If yes, which platforms are best for connecting with hidden communities? How do you build a community on a topic that society isn’t comfortable discussing?

Symposium goal: Pallium aims to define the role of social media in CC initiatives and develop a strategic social media toolkit to strengthen and widen our ability to engage with segmented social groups. Toolkit needs to consider return on investment of platforms.

Pallium Canada

Challenge #x: Merged with 11

Citizen Journalists and Social Media

Submitted by: Cecilia Bloxom @Patient_Safety

Canadian Patient Safety InstituteRight or wrong, people are using social media to tell their story. Maybe there are ways for organizations to handle this when it arises? The other piece is that with phones everyone has the ability to photograph or record everything they see, especially in hospitals or other care settings. Many news stories about patient safety issues feature photos or video provided by patients.

Symposium goal: Vigorous discussion and debate

Canadian Patient Safety Institute

Challenge #x: merged with 9

Engaging staff members in Social Media

Submitted by: Abisaac Saraga @Patient_Safety

Canadian Patient Safety InstituteMotivating and encouraging staff members to utilize this powerful tool effectively.

Symposium goal: Creative strategies for success


Canadian Patient Safety Institute

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