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Chat Summary 246: Reaching for Impact

January 12, 2016

Jan 6-16

On January 6th Christine Chambers (@drcchambers) & Holly Witteman (@hwitteman) led the #hcsmca community in a discussion about the opportunities and challenges of evaluating whether social media campaigns actually improve health. They asked:

  • T1. What do measures of reach tell us when we are evaluating social media campaigns in health?
  • T2. What other methods can we use to establish impact of social media campaigns on health?
  • T3. Can social media campaigns be evaluated using traditional research designs (e.g., RCTs)? Do they need to be?
  • T4. Are pre-post designs sufficient for demonstrating the impact of social media campaigns? Can we do better?
  • T5. Is it possible to recruit a control group to compare to followers of social media campaigns?
  • T6. How could we push the boundaries on evaluating the reach and impact of social media campaigns in health?

Christine prepared this Storify summary of chat 246. You can also read the full transcript.

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