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Using Social Media for Quality Improvement

December 3, 2015

By Joshua Tepper (@DrJoshuaTepper)

Headshot of Joshua Tepper

Joshua Tepper

We are all committed to ensuring quality in health care. However, coming from different backgrounds we likely have varied definitions and understandings of quality.  In order to collaborate and collectively improve care, we need a common playbook that lays out strategies, tactics and a single definition of quality.

To that end, Health Quality Ontario, has released a new initiative called Quality Matters, with a paper, poster and video of patient voices that together take a straightforward direction on quality. We decided to start by adopting the Institute of Medicine’s six dimensions of quality: safe, effective, patient-centred, efficient, timely and equitable care. We’re asking quality leaders, health care providers and professionals, patients, caregivers and the general public to use social media to share our poster, watch the video, and read our work.

With this spirit in mind, I’m looking forward to hosting this upcoming chat on December 9 at 1pm ET to explore how we can use such resources like Quality Matters in conjunction with social media to improve the quality of health care. I hope we can discuss the ways in which social media can help us set the course for quality improvement – and even accelerate it.

At the start of the chat I will share our poster and ask what you think about spreading a message in this streamlined, illustrative way. I hope the poster will serve as a springboard to talk about the various roles social media play in improving quality in health care. You can download the poster.

HQO Quality Logic Model

Then, I’ll share our video, Quality Is…, which features real people from across Ontario talking about what health care quality means to them. This is part of our ongoing efforts to engage patients, prioritize the patient voice and ensure the patient-centered dimension of quality. I’d like to find out ways in which social media and other technologies and tools can help to make care more patient-centred.

Lastly, I’d like for our chat to focus on the dimension of equity. Health equity can be achieved when everyone is able to reach their full health potential, and receive high quality care that is fair and appropriate to their needs – regardless of where they live, what they have or who they are. Equity is often an overlooked part of the quality agenda. I would like to discuss how we can use social media to help bring great focus and improvement in the health care system to equity.

I am looking forward to chatting with you on Wednesday, December 9 at 1pm ET (time zone converterto ask:

  • T1: What role can social media play in improving quality in health care?
  • T2: Assuming patient-centred care is better care, what tech, tools, platforms help make care more patient-centred?
  • T3: Equity is part of Health Quality Ontario’s quality agenda. How can social media bridge gaps across care related to geography, income, race, etc.?

Read the #hcsmca chat 244 transcript for details of the conversation.

3 Comments leave one →
  1. December 7, 2015 10:34 am

    While great to have a focus on social media as the medium is the message, I hope some addressing of organizational communications and the “everyday” work of managers and workers/clients also is at least recognized as a critical component of a CoP.

    There are great contradictions in the rhetoric of “change” between somehow getting rid of barriers between frontline practice via somehow having less management, when much needs to be “managed.” And then the barriers to frontline having any authentic exchange.

    Liked by 1 person

  2. Joshua permalink
    December 8, 2015 7:16 pm

    Thank you so much for taking the time to post a comment. I completely agree with you that the work of those at the front lines is critically important as well. It is not an either/or choice in my opinion. I also might suggest that there is a an opportunity for those at the front lines to also support better quality care through social media. I can think of great blogs, podcasts, tweeters etc who speak directly to those doing the ‘everyday’ work.



  3. December 10, 2015 9:23 am

    Hi Joshua, yes you frame it well and positively – eenetconnect and I guess portico are examples of potential, much less the idea of organizational wiki’s – though these are still closed environments to a certain extent – one level that moves to greater levels of access and engagement, yet could be said not to truly be full social media venues, yet a necessary one to build “culture” of sorts.

    For sure a two way street of organizational communication – top to bottom so to speak, including “patients”

    so thanks for taking the time yourself. here is another example I have been chipping on
    again, actual engagement is another story.

    sorry for the ramblings, off to a meeting, Bill


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