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Building Online Community in Health: Blockbuster #hcsmca-#hcldr-#eRounds Toronto Meetup

February 6, 2015

In the early days of social media, people used various platforms, such as message boards, Twitter, LinkedIn and Facebook, to freely express opinions on topics they were passionate about. As these platforms and their users matured, those with similar interests self-organized into online collectives where people discussed their thoughts and passions in more depth. Literally thousands of these collectives populate Twitter today, congregated around particular hashtags like #ilovetheleafs. But some collectives have graduated to full-fledged online communities where connected members exchange knowledge, discover new concepts and form real-life collaborations.

People from all sectors of healthcare — communicators to entrepreneurs, marketers to patients — have witnessed the success of these communities and some seek to replicate them. Unfortunately many community initiatives do not succeed or cannot maintain momentum. Some people and organizations have made advances in engagement through online communities, but many — particularly those in public health and disease prevention — continue to cast about for the Holy Grail: audience behaviour change.

banner for #hccmty Meetup - Feb 25-2015

On Wednesday, February 25 2015, participants of #hcsmca, #hcldr and Evening Rounds (#eRounds) will gather in Toronto for a combined, powerhouse meetup – #hccmty (healthcare community) to talk about:

  • What do we want from online communities in health? Why do they matter?
  • What makes a community successful?
  • What can communities do?
  • When (and why) should you seek to create a community (or not)?
  • How do you build and sustain an online community?
  • What is on the horizon in online community development?

Kathy Kastner (BestEndings) will moderate the conversation with meetup attendees guided by online community thought leaders: Colleen Young (#hcsmca), Colin Hung (#hcldr), Robyn Sussel (Signals.ca) and Blair Ryan (TheRounds).

Eventbrite - #hccmty Meetup - Building Online Health Communities

Connections trump content in a successful community: 

Headshot Colleen YoungCOLLEEN YOUNG (@colleen_young), online community strategist and Founder of Health Care Social Media Canada (#hcsmca) will impart effective community building practices and proven techniques that ensure the survival and steady growth of an online health community. She will also demonstrate how self-disclosure discussions deepen the sense of community in the digital world, and the pivotal role of the community manager in sustaining activity and growth.

Graduating from sharing opinions to an online community and educational resource: 

headshot Colin HungCOLIN HUNG (@Colin_Hung), Co-founder of the popular #hcldr global community will discuss tactics for attracting new community members, guiding the online conversation and transforming a community into an educational resource. Colin will also discuss why creating a social media community may not be the right goal at all.

From engagement to action and beyond: 

headshot Robyn SusselROBYN SUSSEL (@robynsussel), Chief Strategist and health communicator at digital agency, Signals.ca, and Founder of Evening Rounds, will explain how motivation theory in combination with what we’ve learned about online behaviour (through massive amounts of data) can be used to encourage positive behaviour change. Robyn will also share practical techniques such as “nudging” that can help move communities from engagement to action and beyond to better health.

Building a physician community and a business: 

Headshot Blair RyanBLAIR RYAN (@TheRounds), CEO and Co-founder of The Rounds will discuss the core values of the company, which is Canada’s fastest-growing online network, exclusively for physicians. He will explain his thoughts on the significance of creating an online community for Canadian physicians that meets and exceeds privacy legislation requirements and why it’s crucial that physician participation in that community remain free. Furthermore, Ryan will explain how The Rounds is successful in its bid to connect physicians in a meaningful way.

Join us February 25 at 6pm at the Hard Rock Café in Toronto. See details and register today: Eventbrite - #hccmty Meetup - Building Online Health Communities

[Note: The event will also be livestreamed. Let me know if you are planning to meetup with fellow #hcsmca-ers to watch the livestream in your town.]

Follow #hccmty. Share your thoughts. Ask questions. Spread the word.

Find out what each panelist will be bringing to the conversation:

  1. Flipping #hccmty – Meet the Panelists
  2. Is an online community really the brass ring you are seeking? | Colin Hung
  3. Five key components to building an online community for physicians | Blair Ryan
  4. Don’t Knock the Nudge: Moving from online community engagement to real-life behaviour change in health | Robyn Sussel
  5. Is anyone there? Is your online community a ghost town? | Colleen Young
17 Comments leave one →
  1. February 6, 2015 11:02 am

    I am interested in the livestream. How do I connect or log in?

    Like

  2. February 6, 2015 11:09 am

    Hi Lynda,
    Fantastic. We will be posting details to this blog about how to connect via livestream once we have the details worked out.

    Also @hcsmca and @hcldr will tweet the details day of. Do you plan to get a group together for a mini-meetup? If so, what town?

    Like

    • February 8, 2015 10:33 am

      Hi Colleen, I will have my staff join me but we are a virtual team so will be participating from different locations.

      Like

      • February 8, 2015 10:52 am

        Thanks for sharing it with your team. I’ll be particularly interested in your feedback. Be sure to also follow the hashtag #hccmty, send in your questions and comments. The conversation will definitely grow beyond the walls of the meetup space.

        Like

  3. mikenstn permalink
    February 6, 2015 9:28 pm

    I am sorry that I will miss this meet up.

    Mike

    On Fri Feb 06 2015 at 10:22:26 AM Colleen Young wrote:

    > Colleen Young posted: “In the early days of social media, people used > various platforms, such as message boards, Twitter, LinkedIn and Facebook, > to freely express opinions on topics they were passionate about. As these > platforms and their users matured, those with similar inter” >

    Like

  4. Katherine Cullihall permalink
    February 7, 2015 10:31 am

    Colleen, forgive my naivete but is there a way I could virtually join this discussion – I am interested in hearing/reading what is said. As well if this is possible is there a cost?

    Thanks K

    Like

    • February 8, 2015 10:50 am

      Hi Katherine,
      You will be able to watch via the livestream in the comfort of your living room. Or better yet, gather a few like-minded people and watch as a group and make it your own MB mini-meetup. The livestream version is free. I will be posting details about how to connect closer to the date.
      Colleen

      Like

  5. Kim Adlard - OneAccessSpace permalink
    February 10, 2015 9:04 pm

    Very exciting! Thank you for pulling this event together everyone. As someone who is developing a new online initiative, this couldn’t have come at a better time. I’m even going to skip out of my class at MaRS to attend! Thanks again!

    Like

    • February 10, 2015 9:41 pm

      Or bring the class. LOL.

      Like

      • Kim Adlard - OneAccessSpace permalink
        February 11, 2015 8:39 am

        I’m actually going to share with some folks who are working in cancer care and interested in building strong online communities, if that’s ok?

        Like

  6. primath permalink
    February 21, 2015 4:21 pm

    Reblogged this on Social Media Lab.

    Like

  7. February 25, 2015 1:53 pm

    Hi Everyone,

    Please see this blog post to view the livestream and get the programs details, etc.

    https://cyhealthcommunications.wordpress.com/2015/02/24/hccmty-event-program-details-and-livestream-wed-feb-25th-2015-toronto/

    See you online tonight.
    Colleen

    Like

Trackbacks

  1. Flipping #hccmty – Meet the Panelists | Colleen Young
  2. Is an online community really the brass ring you are seeking? | Colleen Young
  3. Five key components to building an online community for physicians | Colleen Young
  4. Don’t Knock the Nudge: Moving from online community engagement to real-life behaviour change in health | Colleen Young
  5. #hccmty Event – Program Details and Livestream Wed Feb 25th, 2015 – Toronto | Colleen Young

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