Evaluating the Evolution of Our Online Efforts
By Sara Hamil (@QuintePediatric)
This past weekend Dr. Paul Dempsey (@drpauldempsey) and I spoke at a conference about the social and digital media work we’ve done at Quinte Pediatrics and Adolescent Medicine over the past four plus years. This isn’t the first time we’ve had the privilege to speak on the topic, but every time we do we’re granted a really great opportunity to reflect on our progress. To prepare for a speaking engagement we start by looking back at where we’ve come from, and each time we do we’re better able to see just how far we’ve come.
Our practice has been highly engaged online for a while now. We set out with a mission to use social media to remove the walls of our practice and allow for our patient community to better connect to both us and each other. Over time we’ve taken cues from our audience to try new things and add new functions to our digital repertoire. Some initiatives, such as our online resource centre (inspired by the patients themselves) have been very successful. Others, like our use of online video, are plans that haven’t flown quite as high as expected.
But whether something works the way it was intended, better than expected, or not at all, we’ve learned a great deal along the way and have used these findings to influence the ever evolving role of social and digital media within our practice. So, with the spirit of growth and evaluation in mind, we’ve decided to dedicate this week’s #hcsmca chat (Wednesday October 22 at 1pm ET) to discus the ways in which each of our social media experiences (for better or for worse) have helped to shape the directions we’re taking now.
- T1: How have your online/social media efforts changed or evolved over time?
- T2: What online initiatives have surprised you with their success?
- T3: What online initiatives didn’t go according to plan? Were you surprised by their failure?
- T4: How has patient/community/audience feedback influenced any changes to your online efforts?
- T5: Have you found that your patients/community/audience’s expectations have changed overtime?