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How the Savvy Scientist can use Social Media: John Rennie guest on #hcsmca

June 4, 2013

head shot Stacey JohnsonOn June 5th, #hcsmca will be hosted by Stacey Johnson, Director of Communications at the Centre for Commercialization of Regenerative Medicine (@CCRM_ca). She prepared this blog to help set the stage.

Read the transcript of the June 5th #hcsmca chat.

By Stacey Johnson

  • T1: How has the presentation of science/health changed over time in print, broadcast and online media?
  • T2: What are the pros and cons of presenting science/health in different media: print vs. video vs. social vs. online?

head shot John Rennie

“All media can communicate science, but some of them are better suited for certain kinds of stories than others.” – John Rennie

Back in March (2013), the Stem Cell Network had a soft skills training day for its member graduate students. [I was there because my organization, the Centre for Commercialization of Regenerative Medicine (CCRM), led one of the sessions.]

Students attended two workshops: Communicating to the Public: Storytelling is not Telling Stories and Identifying the Commercial Value of your Science, both of which you can read about in these blog posts by Signalsblog.ca (@SignalsBlog)

In the communications for scientists workshop, I had the pleasure of hearing and meeting John Rennie (@tvjrennie), former editor in chief of  ScientificAmerican.com and now the editorial director for science for McGraw-Hill Professional and host of “s Hacking The Planet”, a series that appears on The Weather Channel. You can read his bio here.

John has been writing about science, technology and medicine for years and now he teaches how to write about science at New York University’s journalism institute and the Banff Science Communication program. He has a wealth of experience on how to communicate science and he’s an engaging speaker. What he knows about communicating science in a variety of media will also translate to health care and how to get your message across using social media.

He’s a newcomer to HCSMCA, but comes eager to learn and share his insights. What question would you like to ask John?

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