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Chat 128: How does your website reflect you?

May 24, 2013

By Fanny Gillet and edited by Colleen Young

On Wednesday 15th, hcsmca-ers went back to the basics and discussed the first impressions websites make and their evolution as influenced by social media. Janet Madsen (@Janet_Madsen) moderated the chat and started with the question:

T1: What does your website say about you?

Whether talking about personal websites and blogs or an organization’s, first impressions are important. But besides telling people what you do and who you are they also reflect how you engage in and with your community and how to join that community through social media.

Hcsmca-ers also mentioned the challenge of the audience. Indeed, you have to know it well before launching a website and be able to answer questions like: Who they are? What do they want to see?

However, if you have multiple user groups, how do you target them all on the homepage? It is possible to segment the home page or to build different content for logged in members vs. unlogged visitors or to determine the share needs and place them on the home page. Community chatters added they use Google Analytics to get to know their target population.

hcsmca-ers debated how healthcare bloggers can build credibility. Some think endorsement could be a solution; for others having different authors contributing. Having the community members write posts, quotes from experts and influencers, including evidence-based information, reputable and detailed references and sources all lend to credibility.

What about the comments, do they reflect the blog quality? According to some members, the answer is yes because they show that the blog is read and often generate equally valuable content. However, some hcsmca-ers disagreed presenting the arguments that new blogs can have quality content but not yet a significant number of comments, adding that not all good articles have comments.

T2: Has the language of your site changed since you launched into social media?

First, we saw talked about the advantages of websites that are fitted with social media widgets, such as sharing buttons, Twitter feeds etc. Hcsmca-ers generally agreed that social media has influence the language and design of websites. There are more exchanges and more personal content. Launching into social media requires one to be ready to engage.

Social media has changed website design with more images, widgets, graphics and videos.

Finally, hcsmca-ers declared the value of writing good headlines, especially for Twitter to stand out in the flood of information.

Read the full transcript.

How has your website changed to fit the social media evolution?

One Comment leave one →
  1. May 24, 2013 10:15 pm

    Fanny and Colleen,
    Thanks for putting this together. I so wish I could’a been on that chat – especially since social media completely changed my website. So much that I had to create another website:

    A few months into Ability4Life.com, I fell into twitter chat on hospice and palliative medicine, and found a gap that fuelled a passion. And thus was born BestEndings.com.

    I don’t get alot of comments on BestEndings posts. What I do get are messages via the contact form, and completed Advance Care Plans (cheekily, called My BestEndings Wishes)

    This is a bit of a relief: I’ve had the experience of a hostile commenter and contentious comments on a KevinMD cross-post. [I realize I’d have to grow some serious skin to appreciate the benefits of stirring it up.]

    And now.. to read the transcript.
    Thanks again Colleen and Fanny (I can’t believe I missed meeting you Tuesday /21)
    Kathy

    Like

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