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#hcsmca goes to #eHealth2011

May 23, 2011

On Monday, May 30th at 11:30 am ET, #hcsmca is going to #eHealth2011. Thanks to Mike Martineau (@eHealthMusings) #hcsmca will be hosted on Twitter and broadcast simultaneously on a large screen to the eHealth exhibit floor from B Sharp’s booth.

#hcsmca is not just for exchange between communications professionals, but cuts across disciplines from providers to patients, from caregivers to CEOs, from researchers to retirees, from librarians to health information seekers and so on. During last week’s #hcsmca, we talked about encouraging wider organization participation in social media. As Ruth Hartnup communications coordinator for Physician Information Technology Office, wisely said:

@rhartnup “[I] don’t think you can ‘get’ people (professional or otherwise) to tweet, they have to want to. Then communications staff can help.”

During #hcsmca #eHealth2011, we’ll look at some success stories, as well as the barriers and explore how they were overcome. Most importantly, I want to find out people’s workflow strategies.

#eHealth2011 Special Edition #hcsmca questions:

  1. What value do you see in cross-organization participation in social media?
  2. How did you get started? Share your surprises, road blocks or (unexpected) benefits?
  3. How do you incorporate social media into your workflow?
Hope you can join us on Monday, May 30th at 11:30 am ET.
2 Comments leave one →
  1. July 1, 2011 10:58 am

    Thank you for sharing this information! I think the value in cross-organization participation in social media is going to be leadership and user feedback. These conversations are going to bring about meaningful content that stems from more critical thinking, acting as a marketplace of ideas. Although the tweets may be short, consider it an art-form to write concisely!


  2. July 3, 2011 6:55 am

    Whitney thank you for your thoughts. I love that you pair leadership and user feedback together as the value of cross-organization participation. Indeed it is the sharing and synergy of these that spells out the true potential of communication through social media tools. And if both are listening as well as talking, then action will follow.


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