#hcsmca May 3rd Meetup: Meet the speakers
At the May 3rd #hcsmca meetup, you have the rare opportunity to pick the brains of 5 #hcsm (health care social media) thought leaders. Each will share a short anecdote of social media initiatives or tactics that worked and didn’t work for their particular healthcare setting. Using a Q&A format, moderator Kathy Kastner will steward the audience-guided discussion.
Allow me to introduce the speakers so you can prepare your questions.
- Ed Bennett is a highly respected contributor to the #hcsm community in the US and beyond. He is the Director of Web Strategy for the University of Maryland Medical Center, and is responsible for the public Web sites, intranets and social media activities of the hospital. His interest lies in the growing use of social media and its impact on health care. Along with providing timely social media resources and commentary for healthcare professionals, Ed’s blog Found in Cache maintains the Hospital Social Network List — a regularly updated list of US hospitals using social networking tools. He sits on the Mayo Clinic Center for Social Media Advisory Board and the A.D.A.M. Health Solutions Client Advisory Board.
- Ann Fuller is the Director of Communications for CHEO (Children’s Hospital of Eastern Ontario). Seven months ago, Ann wrote this on Ed Bennett’s blog “Hi Ed. This is amazing work! Do you happen to know of anyone who has been doing something similar in Canada?” Hearing that the answer was “no,” she took the bull by the horns and launched SMiCH (Social Media in Canadian Health Care), a list of Canadian hospitals using social networking tools and blog for sharing social media resources. By exchanging ideas and best practices, Ann hopes SMiCH will prove useful to hospitals as they find their voice in social media. The invitation to guest post is open.
- Dave Bourne is the Manager of Corporate Communications at The Scarborough Hospital (TSH) in Toronto, where he oversees all aspects of the organization’s internal and external communications, including the hospital’s social media presence. Dave maintains TSH’s blog Top Tips and uses social media to connect with the public. You can read about his experience with live tweetcasting hospital events on SMiCH: Improve your engagement through tweetcasting. Dave has won several industry awards for strategic communications planning and publication design from the International Association of Business Communicators and Health Care Public Relations Association of Canada.
- Madonna Gallo has held a variety of progressive leadership roles at Saint Elizabeth Health Care over the past 10 years. She is currently the Manager of Public Affairs, working to promote and advance Saint Elizabeth’s social and public policy agenda with governments, associations and community organizations. Community networking weaves the very fabric of Saint Elizabeth, so launching their virtual community CareToKnow.org for the public, health professionals, researchers and organizations was a natural extension of their services. More recently Saint Elizabeth’s CEO Shirlee Sharkey joined the social media scene, blogging about health transformation and leadership.
- Scott A. Wolfe is theFederal and Provincial Coordinator of the Canadian Alliance of Community Health Centre Associations (CACHCA). With over a decade of local, national and international health policy and advocacy experience, he has developed and implemented a wide range of health and social policy, advocacy and social communications initiatives worldwide. In February this year, Scott along with colleagues from the US National Association on Community Health Centers, launched #CHC_Chat — a new global discussion forum focusing on community health and community-oriented primary health care. Together with Canadian, US and European partners, Scott is planning to make social media central to the international conference taking place in Toronto this June, Community Health Centres: Acting Today, Shaping Tomorrow.
I should also add that, while all of the speakers have participated in #hcsm and #hcsmca chats and share a first or second degree relationship via social media, they will all be meeting each other face-to-face for the first time at the meetup on May 3rd.
What questions would you like to pose to the panel?
Disclaimer – the opinions expressed during the meetup are the speakers' opinions, and do not necessarily reflect the views of their respective employers.