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#hcsmca in the limelight

March 31, 2011

We’re in the news! Our conversations on #hcsmca and our community have been getting quite a bit of attention lately. Here’s the line-up (so far):

I need your help! Requests for more interviews continue to come in, and reporters and bloggers want to hear from you. Help me gather a collection quotable testimonials by answering one or more of the following questions:

  • What do you value most about #hcsmca?
  • What does #hcsmca do for you?
  • Share an anecdote of how #hcsmca helped you.
  • What do you want your friends and colleagues to know about #hcsmca?
  • What advice would you give to people or health organizations wanting to get on the social media “bandwagon”?
10 Comments leave one →
  1. April 1, 2011 7:31 am

    I’ve worked with hospitals for 15 years – creating patient education television networks. Now, social media and e-health are changing the playing field. Participation in #hcsmca gives me insight into aspirations and issues from wide spectrum of health care stakeholders: hospitals, healthcare professionals, advocacy groups, and associations. A supportive, stimulating and welcoming community, we’re all about breaking down silos and working through different view-points toward a common goal: improved health outcomes.


  2. April 1, 2011 9:22 am

    The healthcare professionals contributing to #hcsmca have been instrumental in discussing, debating and developing best practices for social media as they apply to our particular sector. I find it interesting to watch the focus of our weekly chats shifting towards using social media to improve the patient care experience, and not simply to broadcast traditional public relations messages. The eclectic mix of participants has grown to include physicians and patients, as well as a broad spectrum of representatives from hospitals, healthcare associations, advocacy groups, charities, researchers and students. The viewpoints and experiences shared each week are truly inspiring.


  3. mikenstn permalink
    April 1, 2011 10:50 am

    – What do you value most about #hcsmca?

    The insights I gain each week interacting with people tackling similar issues as well as the people themselves.

    – What does #hcsmca do for you?

    Provides me with a first hand look into the practical issues that people are facing in trying to apply social media to healthcare. #hcsmsa is a living textbook describing issues, challenges, and lessons learned.

    – Share an anecdote of how #hcsmca helped you.

    For me, there is no single instance that defines how #hcsmca has helped me. Rather, it is the on-going learning that takes place every time I interact with my #hcsmca colleagues that helps me the most.

    – What do you want your friends and colleagues to know about #hcsmca?

    #hcsmca is community of like minded people trying to push the envelope in how social media can be used to improve healthcare.

    – What advice would you give to people or health organizations wanting to get on the social media “bandwagon”?

    Remember the “social” in social media and don’t try to use it as just another communications channel. Instead, understand the varied “communities”to which your “clients” belong and engage them in the on-line places that these people reside using the tools that they prefer.

    Social media is first and foremost about people, not technology. Social media isn’t facebook, youtube, or twitter. It is about people interacting with you and with another.

    Michael Martineau


  4. Nicole Filiatrault permalink
    April 1, 2011 3:13 pm

    What do you value most about #hcsmca?
    #hcsmca is growing rapidly because it’s filling a void – for people who are involved with or passionate about health care in Canada, and who see social media as a key way to connect to each other. I really value the opportunity to discover those people and share information.

    Share an anecdote of how #hcsmca helped you.
    #hcsmca has often helped me with diverging points of view from its members, and has also lead me to some really valuable resources.

    What do you want your friends and colleagues to know about #hcsmca?

    #hcsmca is the only Candian Twitter group I’ve found that is consistently active. Colleen clearly understands her role as community manager, and brings s a judicious mix of stimulation, moderation, and engaging of members into guest moderation to the table. It just works.

    What advice would you give to people or health organizations wanting to get on the social media “bandwagon”?
    Start by listening to find a community that’s right for you. Then listen some more to understand what they need, what they’re about. Then, contribute.


  5. April 1, 2011 10:05 pm

    Discovering a community of like-minded people who are just as passionate about health care as I am has been wonderful! The #hcsmca community is friendly, knowledgable, inviting and engaging.

    I wouldn’t use the term “bandwagon” to describe social media. We’ve seen the power of social media to gather communities and topple governments. Hopefully, the #hcsmca community can leverage its experiences, information, expertise and passion to drive change by empowering patients, and improving health care services one post, tweet, like and share at a time!


  6. April 3, 2011 10:05 am

    Many thanks Linda, Nicole, Mike, Dave and Kathy.

    These are fantastic testimonials about the #hcsmca community!


  7. April 4, 2011 8:58 am

    The #hcsmca community is a wonderful resource for Canadian health organizations and communicators to learn, share, connect and amplify their efforts in social media.

    At Saint Elizabeth, engaging with communities through social media is an important facet of our client experience strategy, which aims to profoundly understand and proactively address client, community and system needs.
    Social media is not only shaping but redefining the ways we connect and communicate, and its impact continues to grow. We often hear that it’s no longer a question of if, but when and how, you use social media. Much of the discussion within the #hcsmca community focuses on how to be effective and strategic in your use of social media.
    Today, Saint Elizabeth is active on Twitter, YouTube, Facebook and LinkedIn. Our CEO also recently launched a blog on health leadership and transformation. There’s a richness in these efforts, even as we continue to learn and our evolving knowledge and experience helps to inform our strategy.
    Some of our key lessons learned to date include:
    When using social media, think about engagement. It’s a two-way conversation. Listen and learn from the perspectives of others. Use your voice to offer something of value to the community.
    Be relevant, authentic and credible.
    Link the use of social media to strategy. Be clear about what you are trying to achieve (and measure it).
    Join the #hcsmca community and be part of the discussion on Twitter every Wednesday at 1 p.m.


  8. April 4, 2011 12:44 pm

    *What do you value most about #hcsmca?

    HCSMCA is evidence that there’s a deep need and enthusiasm for communication, collaboration and participation by people who care about healthcare issues from across vast distances and time zones.

    It is strong evidence that the tools are timely and necessary.

    HCSMCA as a community of like-minded and empowered individuals will go a long way to demonstrating to the public and to the traditional healthcare institutions that change is at hand. That change is in good hands.

    * What do you want your friends and colleagues to know about #hcsmca?

    I want my colleagues and friends to know that HCSMCA is an open and accessible platform for sharing information, asking questions and just listening in as some of the smartest and most passionate people discuss a HUGE variety of issues.

    HCSMCA is not choked by traditional communications bottlenecks or silo’d thinking.

    HCSMCA is capable of being whatever we want to make it. It has revolutionary potential. It is open to everyone, from patients to practitioners to academics to nurses to the average person.

    * What advice would you give to people or health organizations wanting to get on the social media “bandwagon”?

    Follow these steps:

    1) Do it.
    2) Recognize that ‘listening’ is the most important aspect of using social media tools in the early days. Learn how to listen online.
    3) Asking for help is not an option. It is a requirement. The HCSMCA community will ALWAYS make you feel welcomed and help you understand how the tools work.
    4) Be in the places where your community lives, works and plays every day. Twitter and Facebook are good places to start.
    5) Stay committed. Everyday is day 1.


  9. April 18, 2011 10:52 am

    I have found great value in learning from #hcsmca, it has given me a solid foundation showing that Canadian healthcare can integrate with social media. My organization has realized that creating a SM ‘community’ that meets the needs of specific patient populations as well as creates a patient-focused health care system well help build proactive health strategies. As the Community Health Advisor for Bayshore Home Health my role is solely dedicated to helping family caregivers cope through social media platforms – I believe hcsmca is ground breaking in Canada.


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