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Why #hcsmca?

September 21, 2010

Let’s crowd-source the answer to this question.

In true Canadian fashion, I first sought – and found – support for starting #hcsmca (Health Care Social Media Canada) beyond our borders.

“Social media is being effectively sold as a mass marketing tool to garner buzz that converts to sales, when in point of fact, social media is a highly focused tool that can effect change,” writes Mark Dimor in his article A Case of Chronic Otitis Media Walks into an AA Meeting: Shortening the adoption curve for social media. He goes on to say, “health care social media (hcsm) is not about large, global Pepsi-type social media programs but, small discreet exercises that are developed in parallel with [an] organizations’ mission and corporate goals.”

#hcsmca was inspired by the success of #hcsm and #hcsmeu. The discussion ignited by Angela Dunn’s article The Global Social Conversation: You say to-may-to, I say to-mah-to! underlined social media’s usefulness locally as well as globally.

Supporting the local focus of the #hcsm “franchises” (#hcsmeu, #hcsmsv, #hcsmeues, #hcsmeufr and now #hcsmca) Neil Crump commented, “Social chat and the web is global, but regulations, culture, and the way health is paid for create segments of similarity where it makes sense to focus discussion.”

It is my hope that #hcsmca will foster a vibrant community of sharing amongst all those interested in improving the patient and provider experience, and give us an opportunity to highlight the great work that is going on in healthcare in Canada.

Add your thoughts. Why (or why not) #hcsmca?

5 Comments leave one →
  1. carmen2u permalink
    September 21, 2010 9:11 pm

    Thanks for the compliment, Colleen, but this is written by Dr. Mark Dimor. He’s another contributor to the blog, along with Dr. Mark Ryan. I am so glad #HCSMCA is now on the scene to advance the social-media-in-health-care model further. It is from all these unique perspectives that we can really learn what works best in different health systems around the world.


  2. September 22, 2010 7:45 am

    Carmen, thank you for pointing out my credit error. I have corrected the authorship to Dr. Mark Dimor.

    I would however like to cite your article

    Patient Portals: Socially Wired to Future Health Care as recommended reading. You offer a great list of services that hospitals could offer through their patient portals.


  3. September 22, 2010 8:26 am

    Thank you, Colleen! Twitter Chats are an excellent communications tool for organizing a conversation around an idea, crowdsourcing possible solutions to a question, and getting a barometer from the community on a topic. Neil Crump was spot on with this comment, ““Social chat and the web is global, but regulations, culture, and the way health is paid for create segments of similarity where it makes sense to focus discussion.” I think it is an excellent idea for you to create this forum for discussions relevant to healthcare in Canada with #hcsmca, and I applaud you.

    Angela Dunn


  4. October 3, 2010 5:02 am

    Hi Colleen – delighted to have been crowd sourced and very exciting to see #hcsmca is full steam ahead. As national discussions take place it is going to be great to compare and contrast and learn from each other.

    @aurorahealthpr ^NC (Neil Crump)

    PS: love the new hcsmca logo


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